Welcome to Søstrene Grene's Press Site

1

30/04/2026

Søstrene Grene launches a major new furniture collection featuring new designs and popular favourites in refreshed interpretations

On Thursday 7 May, Søstrene Grene unveils a brand-new online furniture collection featuring designs for every corner of the home. Get a sneak peek at a new online furniture collection crafted with care and attention to detail, materials and colour, capturing the light, airy feel of summer interiors while presenting timeless classics with a contemporary touch.

VIEW PRESS RELEASE
New Furniture Collection Available From 7 May Sostrene Grene (33)

30/04/2026

New furniture collection: Brand-new designs and popular favourites in refreshed interpretations

Discover a brand-new online furniture collection featuring designs for every room in the home – at prices that make it possible to refresh the interior without breaking the budget. Created by Søstrene Grene’s in-house design team, the collection includes both new furniture designs and popular favourites in refreshed interpretations. The new collection is available online exclusively on Thursday 7 May.

VIEW IMAGE BANK
Venlo Pr

24/04/2026

Søstrene Grene officially opens distribution centre in the Netherlands

Danish retailer Søstrene Grene has declared its distribution centre in Venlo, the Netherlands, open. Spanning over 45,000 m², it supports future growth, is strategically located to reduce CO₂ emissions, and has been built by developer Prologis with a strong focus on environmental performance.

VIEW PRESS RELEASE
Summer Table Sostrene Grene Available From 14 May (61)

14/04/2026

An irresistible summer table: Set the scene with colourful ceramics, checked textiles and charming details

Invite your guests to a lavish summer spread, where colours, details and Mediterranean ambiance go hand in hand. With Søstrene Grene’s new range of tableware and finds to set a wonderful table, both summer’s small moments and larger gatherings can be given a touch of whimsy and cosy elegance – all at prices everyone can enjoy. The new arrivals are available in stores and online from Thursday 14 May.

VIEW IMAGE BANK
Cover 2

13/04/2026

Cosy moments under open skies: Everything for summer picnics

The long days of summer invite moments of calm in the sun, little outings and meals enjoyed under open skies. With Søstrene Grene’s new arrivals for summer picnics – available in stores and online from Thursday 30 April – it is easy to bring along the small joys of summer on outings in the open air.

VIEW IMAGE BANK
Cover 2

12/04/2026

New selection of trendy, artificial flowers: Create your own summer bouquet

Bring one of this year’s biggest interior trends into your home easily and affordably with Søstrene Grene’s new selection of artificial summer flowers. With wildflowers for €2.98 per piece, you can create the most beautiful, vibrant summer bouquets in a personal way, adding a touch of summer to your home. Explore the wide range that can be combined in countless variations and enjoy the charm of stylish flowers that won’t wilt. The novelties are available from Thursday 9 April.

VIEW IMAGE BANK
Cottage Living Sostrene Grene Available From 16 April (17)

18/03/2026

Create a summery atmosphere at affordable prices: Invite the calm of the sea and nature into your home

The bright days are a gentle reminder that summer is on its way. Let the new season move into your home, summer cottage and garden with Søstrene Grene’s new selection of interior and furniture arrivals, inspired by the sea, nature and calm summer days. The new arrivals will be available in stores and online from Thursday 16 April.

VIEW IMAGE BANK
Kenya SG Plan

10/02/2026

Søstrene Grene gives record donation to Plan International Denmark

The Danish retail chain Søstrene Grene is donating DKK 2,038,131 to Plan International Denmark from the sales of Plan-products and support for sponsored children in 2025, which is a new record for the company.

VIEW PRESS RELEASE
New Furniture Collection Available From 19 March 2026 Cover

25/02/2026

New furniture designs for the living room, the office and the little cosy nooks

Chrome, teddy, pine or woven details? On Thursday 19 March, Søstrene Grene launches a brand-new online furniture collection, featuring a range of beautiful new additions for spring interiors. Discover a versatile selection of stylish Scandinavian designs, where functionality and beautiful materials go hand in hand – and, as always, at prices that won’t break the bank.

VIEW IMAGE BANK
Available From 19 March 2026 Outdoor Living Sostrene Grene (3)

20/02/2026

Welcome the outdoor season: New arrivals for the balcony, garden and terrace

Spring is finally upon us, and summer’s long, light-filled days are knocking at the door. It’s time to transform outdoor spaces into small, cosy havens for slowing down, unwinding and spending time together. Welcome the new outdoor season in the garden, on the balcony or the terrace with Søstrene Grene’s lovely and affordable new arrivals.

VIEW IMAGE BANK
Celebrations Sostrene Grene Available From 12 March 2026 (Cover)

10/02/2026

Get ready for the season’s festivities: Everything you need for an atmospheric celebration – without breaking the bank

Every celebration, big or small, deserves a special touch. On Thursday 12 March, Søstrene Grene is launching a new, extensive range for the season’s celebrations, filled with inspiration for table settings, decorative touches at every height and beautiful gift wrapping. Whether spring and summer bring a grand or intimate wedding, a birthday celebration or a garden party, it is the little details that truly set the scene.

View image bank
Easter at Sostrene Grene 2026

30/01/2026

Welcome Easter into your home: Discover Easter at Søstrene Grene

On 19 Februrary, Søstrene Grene will launch this year’s Easter novelties. Get a sneak peek and learn more about some of the season’s key trends, living beautifully alongside a classic, nostalgic look.

View press release
Easter At Sostrene Grene Available From 19 February 2026 (83)

23/01/2026

Easter at Søstrene Grene: New favourites and timeless classics

Get ready for the celebration of spring with this year’s Easter arrivals from Søstrene Grene, which will be available in Søstrene Grene stores and online on Thursday 19 February 2026. True to tradition, the two sisters present everything needed to welcome spring into the home, for festive Easter celebrations and cosy moments with loved ones.

VIEW IMAGE BANK
Untitled (1379 X 776 Px) (35)

22/12/2025

Four interior trends for the new year: Discover this year’s spring collection from Søstrene Grene

On 29 January, Søstrene Grene will launch this year’s grand spring collection, Every home has its own poetry. Get a preview of the collection, which embraces today’s most popular trends and inspires you to decorate your home in a creative and personal way.

View press release
Spring Collection Sostrene Grene Available From 29 January 2026 (155)

01/01/2026

Every home has its own poetry: Søstrene Grene’s spring collection 2026

At Søstrene Grene, the new season is celebrated with the launch of this year’s spring collection, which will be available in all stores and on the webshop on Thursday 29 January. Get a preview of the collection, which embraces some of today’s most popular trends and inspires you to decorate your home in a creative and personal way – all without breaking the bank.

VIEW IMAGE BANK
Søstrene Grene Group CEO Mikkel Grene (2)

29/09/2025

Søstrene Grene presents record turnover 31% growth

The Danish retail chain just released its latest consolidated financial statements, surpassing last year's top line record with a 31% growth and a result before tax that, according to Group CEO and co-owner Mikkel Grene, is highly satisfactory.

View press release