03/09/2026
Invite the spirit of Christmas into every corner of the home with this year’s Christmas collection from Søstrene Grene, where nostalgic favourites meet current trends in a universe filled with atmospheric details. The Christmas collection arrives in stores and online on Thursday 8 October 2026.
07/07/2026
On Thursday 27 August, Søstrene Grene will launch this year’s autumn collection, A Softer Reality. Get a sneak peek at the collection, where the season’s key interior trends unfold across furniture, home décor and decorative details in a soft and poetic universe.
07/07/2026
A brand-new chair with an enveloping silhouette, ceramics defined by wavy shapes and swirl effects, side tables with elegant glass surfaces, and a new LED lamp in a sleek chrome-effect finish. Explore the image bank and preview Søstrene Grene’s major autumn collection, A Softer Reality, launching in stores and online on Thursday 27 August.
19/05/2026
Get a head start on the joys of Christmas and be inspired for creative projects during the festive season with 20 carefully selected DIY projects from Søstrene Grene, inviting cosy and creative moments for children and adults alike. With homemade Christmas decorations, ornaments, wreaths, and mistletoes, you are sure to bring Christmas cheer into your home.
23/06/2026
On Thursday 30 July, Søstrene Grene launches a brand-new online furniture collection featuring timeless designs and modern details, making it simple and wonderfully affordable to refresh the home with beautiful, functional furniture. The collection combines classic Scandinavian design with a contemporary twist, with dark oak, soft shapes and delicate details at the heart of the expression.
16/06/2026
Find everything for the back-to-school season, the start of term and a refreshed home office among Søstrene Grene’s affordable new arrivals, which include lovely notebooks, writing utensils, functional office furniture and storage solutions. The new arrivals will be available from Thursday 16 July.
10/06/2026
Set the scene for relaxed summer gatherings with Søstrene Grene’s new selection of tableware, serving pieces and decorative details. Whether arranging a casual lunch, afternoon tea or an intimate dinner, the colourful ceramic pieces, delicate chopsticks and new matcha set bring a joyful touch to the table. The new arrivals will be available in stores and online from Thursday 2 July 2026.
03/06/2026
On 15 June, Danish lifestyle brand Søstrene Grene launches its webshop and customer app in Spain, returning to the country after six years and bringing its popular range of home décor, hobby items and kitchen supplies to customers nationwide for the first time.
13/05/2026
Søstrene Grene is expanding into Poland and Italy, two new markets for the Danish retailer. Earlier this spring, the company launched webshops in the markets and is rounding off the spring with the opening of its first store in the Polish market.
19/05/2026
The most wonderful time of the year lies ahead. Get a preview of some of this year’s Christmas items from Søstrene Grene that will bring true Christmas spirit into the home. Please note that this is only a preview and the full Christmas 2026 image bank filled with novelties for this year’s Christmas is expected available during August 2026.
12/05/2026
Summer invites delightful moments under the open sky – from birthdays and garden parties to relaxed terrace dinners and spontaneous gatherings with loved ones. On Thursday 4 June, Søstrene Grene launches a brand-new selection for the season’s outdoor celebrations, where decorative details, summery table settings and cosy outdoor lighting come together beautifully.
30/04/2026
On Thursday 7 May, Søstrene Grene unveils a brand-new online furniture collection featuring designs for every corner of the home. Get a sneak peek at a new online furniture collection crafted with care and attention to detail, materials and colour, capturing the light, airy feel of summer interiors while presenting timeless classics with a contemporary touch.
30/04/2026
Discover a brand-new online furniture collection featuring designs for every room in the home – at prices that make it possible to refresh the interior without breaking the budget. Created by Søstrene Grene’s in-house design team, the collection includes both new furniture designs and popular favourites in refreshed interpretations. The new collection is available online exclusively on Thursday 7 May.
24/04/2026
Danish retailer Søstrene Grene has declared its distribution centre in Venlo, the Netherlands, open. Spanning over 45,000 m², it supports future growth, is strategically located to reduce CO₂ emissions, and has been built by developer Prologis with a strong focus on environmental performance.
14/04/2026
Invite your guests to a lavish summer spread, where colours, details and Mediterranean ambiance go hand in hand. With Søstrene Grene’s new range of tableware and finds to set a wonderful table, both summer’s small moments and larger gatherings can be given a touch of whimsy and cosy elegance – all at prices everyone can enjoy. The new arrivals are available in stores and online from Thursday 14 May.
13/04/2026
The long days of summer invite moments of calm in the sun, little outings and meals enjoyed under open skies. With Søstrene Grene’s new arrivals for summer picnics – available in stores and online from Thursday 30 April – it is easy to bring along the small joys of summer on outings in the open air.
12/04/2026
Bring one of this year’s biggest interior trends into your home easily and affordably with Søstrene Grene’s new selection of artificial summer flowers. With wildflowers for €2.98 per piece, you can create the most beautiful, vibrant summer bouquets in a personal way, adding a touch of summer to your home. Explore the wide range that can be combined in countless variations and enjoy the charm of stylish flowers that won’t wilt. The novelties are available from Thursday 9 April.
18/03/2026
The bright days are a gentle reminder that summer is on its way. Let the new season move into your home, summer cottage and garden with Søstrene Grene’s new selection of interior and furniture arrivals, inspired by the sea, nature and calm summer days. The new arrivals will be available in stores and online from Thursday 16 April.
10/02/2026
The Danish retail chain Søstrene Grene is donating DKK 2,038,131 to Plan International Denmark from the sales of Plan-products and support for sponsored children in 2025, which is a new record for the company.
25/02/2026
Chrome, teddy, pine or woven details? On Thursday 19 March, Søstrene Grene launches a brand-new online furniture collection, featuring a range of beautiful new additions for spring interiors. Discover a versatile selection of stylish Scandinavian designs, where functionality and beautiful materials go hand in hand – and, as always, at prices that won’t break the bank.
20/02/2026
Spring is finally upon us, and summer’s long, light-filled days are knocking at the door. It’s time to transform outdoor spaces into small, cosy havens for slowing down, unwinding and spending time together. Welcome the new outdoor season in the garden, on the balcony or the terrace with Søstrene Grene’s lovely and affordable new arrivals.