Welcome to Søstrene Grene's Press Site

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09/09/2025

Classic Christmas meets new Christmas trends: Discover this year's Christmas collection from Søstrene Grene

On Monday 13 October, Søstrene Grene’s grand Christmas collection will launch in stores and online. Get a sneak peek at this year's Christmas novelties and learn more about some of this year's Christmas trends that live beautifully alongside classic Christmas dressed in red, green, and white tones.

Christmas Collection Sostrene Grene 2025 (2) (1 1)

09/03/2025

Get a sneak peek: Søstrene Grene’s grand Christmas collection 2025

Welcome the most wonderful time of the year into your home with this year’s Christmas collection, featuring a world of brand-new and affordable decorations for every branch and cosy nook. The Christmas collection arrives in Søstrene Grene’s stores and online from Monday 13 October.

Finland Launch

09/03/2025

Danish lifestyle brand Søstrene Grene expands in Finland with highly anticipicated webshop

After years of frequent requests from customers, Søstrene Grene now launches its popular webshop in Finland.

New Furniture Available From 28 August 2025 (48)

08/21/2025

New Furniture Collection: Discover a brand-new bouclé office chair and storage solutions in new designs

Discover Søstrene Grene's furniture collection, which combines timeless elegance with modern design and is exclusively available online and in selected stores. Be inspired by the many opportunities to refresh your home with the new range of furniture, combining soft textiles, organic shapes and beautiful materials – all at affordable prices.

Autumn Collection Available From 31 July 2025 (18)

07/09/2025

A Story of Design: Søstrene Grene's Autumn Collection 2025

Discover the 2025 autumn collection, A Story of Design, launching on Thursday 31 July 2025. Created by the sisters’ design team, the collection offers classic and stylish new pieces in timeless tones, geometric shapes and deep, warm colours – all without spending a fortune.

Pressecover

06/15/2025

Søstrene Grene heading towards yet another record result and now sets sights on Italy and Poland

Søstrene Grene is now unveiling plans for market expansion in Europe. With the goal to reach 500 stores by 2027, the retail chain will now expand its store network to Italy and Poland. At the same time, Group CEO Mikkel Grene reveals that the chain is on course for another record financial year in the group, and is also looking towards new business areas.